Website Redesign
While the mission was solid, the original website lacked the structure, clarity, and emotional connections needed to convert visitors into engaged community members.
The goal of this redesign was to establish a strong visual brand identity and foundation that feels welcoming, inspiring, and empowering. Ultimately encouraging visitors to apply and join the community.
Problems
Deep Tech Connections is a growing community designed to bring together innovators and leaders in the deep tech space within Silicon Valley. While the mission was solid, the original website lacked the structure, clarity, and emotional connections needed to convert visitors into engaged community members.
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Goals & Objectives
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Create a welcoming first impression
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Establish cohesive branding
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Clarify messaging and tone to entice the audience
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Navigate users smoothly toward applying to the community
Research
To better understand how to position Deep Tech Connections, I focused on reviewing community and tech-based websites. Identifying how to gain trust, credibility, and belonging. I also was able to define the target audience's mindset in curiosity, being ambitious, and impact driven to seek meaningful connections.
Defining the Approach
A few questions that were asked to understand the path we want to go with the website.
User Flow
Redesigning to feel more intentional and intuitive, here were key improvements I focused on:
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Simplified navigation
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Clear section break to guide users
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Strategic placement of CTAs
Low Fidelity Wireframes
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Mid Fidelity Wireframes
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Final Layout
